Quick answer
Learn how branded status pages work, what to publish during an incident, and how a custom domain can improve client communication.
What a white-label status page does
A white-label status page gives customers a public place to see the health of systems they depend on. Branding, logo, and a custom domain make the page feel like part of the product rather than an unrelated monitoring vendor.
What to publish
Keep the page focused on service state: operational components, ongoing incidents, recovery state, and clear timestamps. Avoid exposing private infrastructure details that customers do not need.
Why custom domains matter
A domain such as status.example.com is easy for customers to recognize and easy for your team to include in documentation and incident messages.
Use the status page with internal alerts
Internal alerts should drive investigation; the public status page should drive communication. The two work together but serve different purposes.
PingStag status pages
PingStag supports public status pages with a custom name, custom domain, logo, and selected monitors, allowing agencies and SaaS teams to expose a controlled view of service health.
Sources and references
Related PingStag guides
Turn Downtime into Trust with White-Label Status Pages
Outages happen to everyone. How you communicate them dictates whether you keep your clients or lose them.
Incident Management is Multiplayer: Structuring Team Workspaces
Why sharing a single login credential during an outage is a recipe for disaster. The need for team seats.
Uptime Monitoring for Web Agencies: How to Protect Client Websites
A practical uptime monitoring strategy for web agencies managing WordPress, Shopify, SaaS, and custom client sites.
Why Email Alerts Are Dead: The Shift to WhatsApp Incident Routing
Nobody checks their email at 3 AM. Learn why dropping a simple phone number for native WhatsApp routing is saving SaaS companies.
